Educational Fairs are one of the instruments allowing for effective communication with future students. Universities use a wide range promotional methods such as advertising, sales promotion, personal selling, public relations, representing tools for creating the marketing communication system. The most commonly used instruments include various forms of advertising (TV, radio, press, out-door, online, print materials), advertising gadgets, and online activity (university websites and their positioning, profiles on social networking sites).Often, the range of promotion instruments used by universities include various fairs such as career fairs, educational fairs, etc. However these require students to be physically present at specific venues at a certain time resulting in many students opting out of it simply because it is additional expense for them to commute or make travel/accommodation arrangements.
