Advertising, PR and marketing is all about providing creative ways of promoting specific products, companies or initiatives. You need to be able to think creatively and manage campaigns effectively. If you study an advertising degree abroad you will look at the theory behind advertising and different strategies companies use to promote their products, how branding works, social media and the ethical side to advertising and marketing. Courses in Australia will often look at ownership of media channels and the effects of digital technology on the media with modules on Smartphone culture, social media and online advertising.
